Welcome to the Know Newsletter™. Read about a winning WIC app, an easy recipe for National Berry Month in July, and our newest foods. Retail dietitians, learn about our activities at the upcoming Healthy Shopper Summit in Chicago.


“Tiger Tank” Competitor Hatches Winning WIC App


Every year, Kellogg Company holds a “Tiger Tank” competition inviting employees to present their great ideas to Kellogg leadership as a business endeavor. It’s similar to the TV Show “Shark Tank”—and just as competitive! We’re proud to say that Kellogg Nutrition team member Melanie Hall’s revamped WIC app was the winner.

On average, 40 percent of WIC cereal vouchers go unused. Moms say they forget to purchase cereal or can’t find it in the store. Sometimes, the specific brand is out-of-stock or moms need ideas for using cereal in meals beyond breakfast.

Melanie’s goal was to boost redemption rates by improving the WICShopper App already used in 14 states. She teamed up with the app developer and the State of Michigan WIC staff to enhance the app to help WIC recipients:

• Improve redemption and usage of food benefits

• Know they have unredeemed food benefits available

• Use new recipes on the app, customized to use foods not yet redeemed

• Use the barcode scanner on the app to be sure they’re choosing WIC-approved foods

The new-and-improved app features engaging videos, more than 99 new recipes and special content designed to increase end-of-the-month purchases of unredeemed food benefits. To keep content fresh, Melanie is working with Michigan WIC staff to review user engagement and devise new recipe ideas.

The enhanced WICShopper app launched in April. We’re tracking its effectiveness, so stay tuned for updates on its APP-eal to WIC recipients!


July is National Berry Month

Here’s a surprising stat: less than 10% of cereal is enjoyed with fruit.* Celebrate National Berry Month by encouraging clients to pair cereal with their favorite berries.

For an easy, nutritious cereal-berry combo, suggest our Strawberry Banana Parfait, layered with luscious strawberries, banana, Kellogg's® Special K® Cereal Original, and yogurt.
*NPD 2018

National Berry Month
Joyböl™ Smoothie Bowls

NEW! Smoothie Bowls, Plant-Based Burgers and More


Check out our brand-new smoothie bowls, fresh spins on favorite cereals and sizzling quarter-pound vegan burgers, ready for the grill.

Joyböl™ Smoothie Bowls are a delicious all-in-one blend, specially crafted with simple ingredients like granola clusters made with whole grain, nuts, seeds and fruits to deliver an explosion of flavor and crunch in every bite. Super-easy, too—just add cold water, stir and enjoy!

Available in five yummy flavors: Strawberry Almond Quinoa Crunch, Mango Coconut Chia, Superberries & Acai, Matcha Berry and Chocolate Hazelnut, with 250-280 calories, 4-5g fiber and 10-11g protein per bowl. They’re also non-GMO Project Verified, 100% recyclable and contain no artificial flavors and colors from natural sources. (Contain 8-13 g of total fat per serving. See nutrition information for total fat and saturated fat content.)

Look for Joyböl™ Smoothie Bowls soon online at Amazon, Fresh Direct, Walmart, Target, Walgreens, Kroger, Meijer and H-E-B stores, and in select convenience stores in September.

Visit Joyböl™
More Food News

On the cereal front, Kellogg's Raisin Bran® cereal with Bananas offers real fruit and is a good source of fiber and potassium. Kellogg's® Frosted Mini-Wheats® Vanilla Latte cereal is made from 100% whole-grain wheat and is an excellent source of fiber.

Just in time for grilling season, Morningstar Farms® Meat Lovers Vegan Burgers serve up 27 grams of plant-based protein—our highest protein veggie burger yet. These quarter-pound burgers contain non-GMO soy, 26% less fat than a regular beef patty* and no artificial colors or flavors. (See nutrition information for total fat and sodium content.)

Morningstar Farms® Veggie Lovers Vegan Burgers are made with 10 veggies, grains and seeds — onions, carrots, mushrooms, brown rice, celery, lentils, spinach, millet, pumpkin seeds and sunflower seeds. Each quarter-pound burger contains 9 grams of plant-based protein and is made with non-GMO soy. No artificial colors or flavors.

*Regular ground beef contains 25g total fat per serving (113g). Morningstar Farms® Meat Lovers Vegan Burgers contain 18g total fat per serving (113g). {USDA 13317: Ground beef patties, frozen, cooked}

Healthy Shopper Summit

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