What America Eats and Why

Consumers are inundated every day with messages in the media about food and nutrition – including what to eat, or more often, what not to eat. Find out how America’s food choices are shifting and the drivers behind these decisions from one of the country’s leading experts on food culture, The Hartman Group. Also learn how RDNs can best counter the confusion with meaningful and motivating nutrition advice from Rebecca Scritchfield, RDN, author of Body Kindness.

After the webinar, participants will be able to:

  • Review the latest food trends and consumer beliefs driving food purchases.
  • Evaluate the types of messages in the media focused on food and nutrition, and the sentiment of online food conversations.
  • Identify strategies to close the gap between attitudes and behaviors in today’s cluttered and conflicting food landscape.

Continuing Education Details:

  • Activity Title: What America Eats and Why: Implications for Dietetics Professionals
  • Activity Number: 171: Live Webinars and Teleseminars
  • Number of CPEUs Awarded: 1 
  • CPE Level: 1 
  • Learning Need Codes: 6010: Behavior change theories, techniques; 4010: Community intervention, monitoring and evaluation; 1090: Media Skills

To receive 1 free hour of CE credit (expires 6/23/2018), please watch the webinar below and take a short quiz to get your CE confirmation certificate.

Webinar and 1 Free Hour of Continuing Education 


Shelley Balanko, Ph.D., Senior Vice President, The Hartman Group

Shelley is Senior Vice President at The Hartman Group – a recognized thought leader on demand-side trends in the food industry. With over 10 years of experience as a market research professional and a first love in understanding people, Shelley relishes her role in guiding business development efforts, fostering client relationships across the food and beverage industry landscape and matching clients' business needs to The Hartman Group's customized solutions-oriented offerings. Shelley graduated from the University of Windsor with a Ph.D. in Applied Social Psychology, holds a MA in Applied Social Psychology from the University of Saskatchewan, and a BA in Psychology from the University of British Columbia.

Rebecca Scritchfield, MA, RDN

Rebecca is an award-winning registered dietitian, ACSM-certified exercise physiologist, and author of the book, Body Kindness. Through her work, she helps readers and clients cultivate an “inner caregiver” voice with self-compassion – not shame – to liberate themselves from oppressive, unsustainable, and unhealthy dieting and weight control practices. Rebecca holds a MA from Johns Hopkins University, a BS in Nutrition from the University of the District of Columbia, and a BA in Chemistry from Albion College.