Kellogg's Wellbeing


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Breakfast: More Important
Than You Think

When it comes to good nutrition, breakfast really is the most important meal of the day for three reasons:

  • Better nutrition. Adults and children who eat in the morning get more vitamins and minerals into their diets than people who skip breakfast.
  • Weight control. People who eat breakfast regularly tend to have a lower body mass index (BMI).
  • Breakfast is fuel. Kids who skip breakfast may feel tired and hungry in school, which could make it harder to concentrate.

A Cereal for Everyone

People have different tastes and nutrition priorities. That’s why Kellogg’s makes cereals to match the full spectrum of needs from fun to functional — allowing everyone to find a cereal that’s right for them, the occasion and the experience desired.

Download our Cereal for Everyone guide!

Not a Breakfast Eater?

Try to start making it a habit. These tips can help you make breakfast the most important meal of the day:

  • Stock up. Be sure you always have plenty of breakfast foods in the house.
  • Take it to go. Prepare travel-ready meals that you can grab on your way out the door. Muffins, cereal bars, fruit and sandwiches make great, portable breakfasts.
  • Plan ahead. Prepare your breakfast the night before to save time in the morning. For example, while you’re getting dinner ready, you can whisk the eggs, chop the veggies and grate the cheese for a veggie scramble.

In a Rut?

If you’re sick of the same-old, same-old every morning, try one of these great breakfast ideas to get out of your rut and find a new breakfast habit:

  • Top cereal with bananas and raisins in the winter, strawberries in the spring, peaches or blueberries in the summer, and eat an apple or pear on the side in the fall
  • Whole-grain crackers with thinly sliced low-fat cheese
  • Grits with low-fat cheese (add some chilies or hot sauce, if you like)
  • Brown rice and beans with salsa fresca
  • Last night's leftover veggie stir fry