The Story of Snacking

Digestive wellness can mean different things to different people, but generally refers to a digestive system that is functioning at its best. As our understanding of digestive wellness expands and consumer interest grows, the link between digestive wellness and our overall wellbeing is evolving.

As a company founded on offering a more nutritious breakfast choice, Kellogg has long been a leader in supporting health and wellbeing. After all, it was our visionary founder, W.K. Kellogg, who aspired to make “quality products for a healthier world”. Motivated by a passion for people, quality, and innovation, he created the first ever breakfast cereal and then shaped an entire industry. Innovation in digestive wellness is woven through the story of Kellogg foods from the very beginning, with the launch of Bran Flakes® in 1915, followed by All-Bran® one year later.

More than a century later, W.K. Kellogg’s legacy continues to inspire us. By responding to consumer preferences and using evidence-based science as our guide, we continue on our journey to enhance the nutrition delivered through our plant-based foods.

History of Kellogg's and Digestive Wellness

Innovation in Digestive Wellness is woven throughout the story of Kellogg products from the very beginning.

Microbiome

Scientists continue to learn more about the gut microbiome and its link to digestive wellness.

Fiber

Most Americans don't get enough of this important nutrient that provides benefits.

Prebiotics and Probiotics

Confused about the difference between prebiotics and probiotics?

Kellogg Foods

Learn more about Kellogg foods.

FODMAP

Kellogg's offers cereals that are low FODMAP certified.