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Plants on the Plate

These days, plant-based meals are becoming commonplace—even among meat eaters.

People may try plant-based eating out of concerns about nutrition, environmental sustainability, animal welfare, or the financial cost of meat–but they’ll only make it a habit if they enjoy what they eat. At Kellogg, we take pride in serving up all kinds of delicious options. From grains to our MorningStar Farms® products, 99% of our portfolio is meatless.3

Many of us may be interested in trying plant-based meals—but no one wants to compromise on taste. Luckily, MorningStar Farms® has made it easy to switch up your favorite breakfast, lunch, and dinner recipes without missing the meat.

Substitute MorningStar Farms® foods for everything from breakfast sausage to ground beef patties, pulled pork, and chicken nuggets. Morningstar Farms® is the #1 leading plant based protein brand in both retail and food service in the US.8 Taste it to believe it.

Download our plant-based eating guide!

Better for your body


Pile on the Protein
When people are considering a plant-based diet, they’re often concerned about getting enough protein without meat. However, thanks to the lentils, soy, and whole grains in our recipes, many MorningStar Farms® foods provide at least a “good source” of protein. Soy has the highest protein content of any vegetable with lentils coming in close at second place.5


Hold the Cholesterol
Plant-based meals tend to be lower in cholesterol and saturated fat than meat-based meals.4 Choosing plant-based proteins lets you enjoy satisfying favorites such as delicious burgers, BBQ, and breakfast sandwiches in exciting new ways!

MSF Did You Know?


1. Nielsen 52 w/e 9/9/17
2. 2016 Nielsen data 3. As of August 2016
4. Position of the Academy of Nutrition and Dietetics: Vegetarian Diets. J Acad Nutr Diet, 2016.
5. US Department of Agriculture, Agricultural Research Service, Nutrient Data Laboratory. (2014) USDA National Nutrient Database for Standard Reference, Release 27.
6. Barr, Susan I., and Candice A. Rideout. "Nutritional considerations for vegetarian athletes." Nutrition 20.7 (2004): 696-703.
7. A Comparative Life Cycle Assessment of Plant-Based Foods and Meat Foods Summary (Quantis & MorningStar Farms®, 2016)
8. Source: 2017 Nielsen Latest 52 Weeks xAOC including convenience through 9/30/17. NPD Supply track latest 12M ending 8/2017.