Understanding the New Nutrition Facts Label

The Nutrition Facts label has recently received its most substantial update in two decades. At first glance, the new label may not seem all that different, but if you look closely you’ll notice that it’s been improved to provide more helpful nutrition information that realistically reflects the way we eat today.

As these labels are phased in by 2018 you can expect to see more user-friendly labels appearing on food packages everywhere. The new labels will have a greater focus on calories and serving size, new information indicating how much sugar is added, as well as an increased focus on nutrients that many Americans need more of.

At Kellogg’s®, we would like to help you navigate these changes as you help people make the healthiest, most nutritious food choices possible.

Download our nutrition label guide!

The New Label

Better Clarity
on Package Size

Even though we might not realize it, the size of a food’s package can influence how much we eat or drink. For some smaller packages of food, it can be easy to consume the entire package in one sitting. Small packages of food that contain up to two times the standard serving size will now be labeled as a single serving. In addition, packages containing between two and three times the standard serving size will feature an additional column of nutrition information to show the nutrient content for both the standard serving size and the entire package.

new label

1. U.S. Food and Drug Administration. “Final Rules to Update the Nutrition Facts Label.” http://www.fda.gov/downloads/Food/NewsEvents/WorkshopsMeetingsConferences/UCM508389.pdf

2. U.S. Food and Drug Administration. “The New and Improved Nutrition Facts Label – Key Changes.” http://www.fda.gov/downloads/Food/IngredientsPackagingLabeling/LabelingNutrition/UCM511646.pdf

3. U.S. Food and Drug Administration. “Changes to the Nutrition Facts Label.” http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm385663.htm