Cereal 101: From Grain
to Cereal

Our cereals are all about keeping it simple, and the journey of our grains may surprise you.

Concern over processed food is top of mind for many people today as they look to feed their families fresh and nutritious foods. Ready-to-eat cereals often get a bad rap, but their reputation as an overly processed product is really not true.

The method used to make breakfast cereals is simpler than you might think. Most of our cereals start with wholesome grains, like wheat berries, rice and corn, that are cooked with a handful of ingredients, plus some vitamins and minerals to help ensure a wholesome start to the day.

Rice Krispies®
Rice is cooked with a lightly sweetened malt flavoring and partially dried. The warm rice is lightly rolled and allowed to rest so the flavor develops. Finally, it’s toasted, so each grain expands into a crispy puff.

Frosted Mini Wheats®
Whole-wheat berries are cooked, cooled and shredded into layers. They’re then cut into squares and toasted to be crispy before being frosted for a touch of sweetness.

Kellogg's Corn Flakes®
Cracked kernels of corn are cooked with alightly sweetened malt flavoring and partially dried. They’re then rested and rolled thin, becoming a flake that’s ready for toasting.